How important are reviews and what is the impact on your online marketing?
There are numerous marketing benefits to be gained from a lot of positive reviews. (These are defined by Google as reviews with 3 ½ stars out of 5.)
Positive reviews allow it to be simple for shoppers to select you over your competition
They add keyword-rich content whenever you post them on your site
They are able to generate referrals from one customer to a different
They add credibility to your website
They allow you the ability to deal with poor reviews before they begin to tarnish your reputation
Your paid search ads (Google AdWords) will display the bright orange stars to viewers on the search result pages. This has a huge influence on the click-through-rates because the ads practically jump off the pages.
Your natural (organic) listing can also display the stars, making even lower position results be noticeable
Provide improved rankings on the search engines
Populate the Internet with reviews that are positive
Become one of the very influential and trusted service providers in your community.
In order for your organization to begin to see these a few of these benefits you’ll need a minimum of 30 reviews in the last 12 month period. And you’ll need to make sure at the least 30 reviews in any given 12 month period moving forward.
Make it simple for your web visitors to create reviews
Simply send them an email with links to your review sites. This way, your customer is at their computer, ready to publish an evaluation right once they receive your request buy google reviews. The hyperlink prevents them from having to search for your organization’review page.
Most business owners struggle to obtain customers to leave reviews. The good news is that’s is becoming easier than ever for you to leap ahead of your competition.
Nonetheless it begins and ends with you… website operators who get it and fully understand the value find a way to obtain them. And, if you receive it, getting reviews is really quite easy.
Don’t be tempted to incentivize your web visitors to leave reviews
Google says this is often construed as a “bribe “.Here is what Matt McGee from Google has to express:
“Reviews are merely valuable when they’re honest and unbiased. Even if well-intentioned, a conflict of interest can undermine the trust in a review. As an example, do not offer or accept money or product to publish reviews that are positive about a business, or to publish negative reviews about a competitor.
Please also do not post reviews with respect to others or misrepresent your identity or affiliation with the spot you are reviewing.”
The advantages to an aggressive Google Reviews process for website operators are enormous. Failure in this arena will end up progressively more expensive in the coming months and years.
Your competition is merely starting to catch on which means you still are able to gain a considerable edge in winning the trust of more new clients than ever.
90% of customers say buying decisions are influenced by online reviews. “Based on a fresh survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.”